Friday, January 20, 2012

Why having a list of contacts is not enough



Have a look on LinkedIn or trawl through your company's CRM and you'll see there are a lot of people who feature on your list of contacts.  .  There are rumours of people who have over 30 000 LinkedIn contacts.  135 million users in the world (at least the last time I looked).  Does knowing a lot of people automatically mean you have a large network?  How best then to clarify the soup of contacts and relationships you have, online and offline?

5 signs you have a useful contact
Ask yourself these simple questions to identify your really useful contacts
1.       Do I know my contacts job title and what he/she really does?
This is a minimum.  Being vague at this point is an indication that your contact probably doesn't know what you do either.  Score 2 if you know both job title and responsibilities.  Score 1 for knowing only 1.  Score 0 for being vague.
2.       Does my contact appreciate the work I do or did for her/him.
Be honest.  If you think you did a bad job, this is obviously not the right person to use for networking.  If you are proud of what you did and you think your contact is happy, make a note.  Score 2 for a good job, and minus 2 for a bad job.
3.       As well as a professional contact, is this person a friend?
A friend in high places is a friend indeed.  However, if this friendship is public knowledge you may get stuck with the label of nepotism.  Crossing the professional contact – friendship line has rewards (a new friend) and risks (loss of face when using that contact for professional purposes).  Score 2 for friends and minus 1 for very close friends that might get you labeled as engaging in nepotism.
4.       How many contacts from our own networks do we share?
Sharing contacts is positive, as it means you are more likely to be helped and to help each other because you both belong to a common group.  However, if you share a lot of contacts (more than 50% overlap) then you won't bring extra networking help to each other.  You are more likely to increase the exclusivity of the group you both belong to.  It's a good time to look for fresh air outside the group.  Score 2 for between 20 and 30% network overlap.  Score minus 1 for over 50% overlap and minus 2 for over 80% overlap.
5.       When did I last see my contact?
I have a contact who only ever gets in touch because he needs something doing.  Although I am usually happy and able to help, the relationship is definitely a one-way street.  Bit by bit, I have taken the power to decide what happens next in our relationship.  Skewed or unbalanced relationships are not reliable.  Score 2 for regular meetings and a balanced relationship.  Score 0 for once a year contact and minus 2 for imbalanced relationships.

4 steps to improve my relationships
1.       Total up your points.  High scorers are your really useful contacts.  These people will help you to connect to new people. 
2.       Take a look at the low scoring contacts.  Within this group you'll find the people you could easily work with more efficiently. 
3.       Choose one high scoring contact and pick a date next week to go out for lunch to celebrate.
4.       Choose a low scoring contact, for whom you consider it worthwhile to improve the relationship and pick a date next week to get together and kick-start the relationship.

Cate Farrall

1 comment:

Amadou Sow said...

I appreciate Cate’s work and her understanding of influence and relationship management. Her understanding is clear and detailed.
From now on, everyone who reads this content will know the importance of methods and tools to influence his network.
Thank you.